At Vain, we understand vanity as a standard of open-mindedness, honesty of the human being. Whoever feels free to show that he is comfortable with himself, is proud of his unique beauty as a positive feeling, accepts himself as he is and appreciates each and every part that makes that whole in balance. We see vanity as a tool for personal growth, that helps to recognize one’s unique qualities humbly, therefore, with greatness. We invite you to assert your own vanity.